''UNDERSTANDING THE COMMERCIAL CHALLENGES STARTS WITH A FULL
A business diagnosis cannot be overlooked...
A thorough analysis is needed to fully understand the challenges prior to initiating key actions. The business diagnosis will provide direction and solutions, allowing for actions to be taken upon completion, and includes:
A review of the strengths, weaknesses, opportunities and threats as they relate to the business
The market, clients and competition
An analysis of the commercial strategies currently in place