''UNDERSTANDING THE COMMERCIAL CHALLENGES STARTS WITH A FULL ANALYSIS AND REVIEW”
A business diagnosis cannot be overlooked...
A thorough analysis is needed to fully understand the challenges prior to initiating key actions. The business diagnosis will provide direction and solutions, allowing for actions to be taken upon completion, and includes:
- A review of the strengths, weaknesses, opportunities and threats as they relate to the business
- The market, clients and competition
- An analysis of the commercial strategies currently in place
- The sales strategies and approaches
- Current pricing structure and profitability
- Internal communication support tools
- Sales administration (work methods used)
- The sales force and management
